Kerala Blog Express Win Oscar Award
.Kerala journal categorical Initiative Wins 'Oscar' of Indian Advertising
After setting the blogosphere alight with unforgettable travel narratives from across God’s Own Country, Kerala web log specific – Kerala Tourism’s pioneering blogger reaching programme – has gained adscititious traction.
The third edition of the initiative, that saw thirty authoritative bloggers from 25 countries come into being on a period coach trip across Kerala to soak within the state’s culture and heritage has bagged the abundant desired ABBY award – the Oscar of Indian advertising – within the Social Media (Outreach) class.
Conceived by Stark Communications, Kerala Tourism’s inventive and whole management agency, Kerala web log specific (KBE) 3.0 beat out campaigns from a competitive pool that enclosed company giants like P&G, Pampers, Amazon Bharat, Cadbury Choclairs, Flipkart and Asus Bharat as conjointly high-profile promoting drives for the Star World show Quantico and also the flick Talvar.
The symbol augments the destination pull created by on-the-road stories from the bloggers, United Nations agency area unit thought-about the last word in international travel and punctiliously chosen for the trip on the premise of their position, web log quality, popularity, followers and social media reach, as they veteran a novel chance to explore and expound on Kerala’s several attractions.
From Gregorian calendar month 15-29, the choose cluster – among whom were travel, mode and food bloggers, photographers and Vloggers – lined quite a pair of,300 klick across the state from Thiruvananthapuram to Wayanad during a specially branded luxury coach.
Since its launch in 2014, KBE has received over a pair of,500 registrations and around 72,000 votes from motion enthusiasts United Nations agency choose from a candidate list that options the largest names within the travel blogging community. The nominees United Nations agency get the very best votes area unit chosen: The polls have allowed 87 travel bloggers from 35 countries to participate within the programme’s 3 editions.
If KBE 1.0 created vital buzz worldwide regarding Kerala as a traveler destination, that momentum has carried over and been sustained within the second and third seasons, that have seen supplemental attractions and ever increasing participation. This year, participant registrations hit a replacement high with over one,000 bloggers from sixty six countries registering for the event.
Over its run, the KBE has been featured in over 500 journal articles globally. With over 24,000 tweets, the KBE’s Twitter page encompasses a reach of six million – the primary 2 editions of the KBE had regarding two hundred,000 and 500,000 impressions severally on the micro-blogging website. over 5,000 photos are shared via Instagram. The initiative’s Facebook album has received over 28,000 likes whereas the official web site of over eight hundred thousand views.
The programme’s sustained effectualness and inventive excellence has junction rectifier to the ABBY – Advertising Club urban center, a dynamic platform for professionals from the selling, advertising, media, analysis and promotion fraternity – award, the largest and most prestigious advertising awards show within the country attended by over a pair of,500 professionals.